Digital Culture and Communication

Profile - General Content

In the knowledge - and information society of today, we are all communicators, since communication forms and cultural expressions today are connected with the rapid technical development in a way that has not been the case earlier. The constant development has set new requirement on communicative ability, today it is not enough only to be able to communicate well in speech and writing; a contemporary communicator must also be able to handle visual, electronic and non-verbal communication. In other words, a solid understanding of society, culture and language is a good starting point for anyone who wants to have the skills to be able to communicate also on the changeable labor market of the future.

A part of the basic understanding of communicative aspects comes from the language we use. Language should be understood here as some more extensive than for example Swedish or English, with language we mean the system that implies that we that species separates us from other species when it comes to how we communicate. Having a solid understanding of both the verbal and the non-verbal signals we use, how language functions as system for both communication, and information management and concept formation, is crucial for being able to participate and create the digital media of the future i.e. fill them with contents and communicate information. Furthermore, one needs good linguistic skills in the in the sense of being able to communicate orally and in writing, to be able to participate in the production of new media.

In addition to a good linguistic ability and understanding, a good communicator has to have understanding of the cultural norms that govern and influence interaction between people regardless if the interaction is digital or analog. In the same way as language is changeable, cultural norms are affected by how other parts of the society are transformed, and by understanding cultural changes we are prepared to take on the challenges of tomorrow.
The knowledge and skills that are needed to meet both the needs of the labor market of today and what one can assume to be the needs of tomorrow, it is important to have employees with technical skills but equally important are employees who can provide content for new platforms, and with ability to analyze and anticipate new paths for different medial expressions. For these reasons there is a need for an education that offers tool for both production and analysis which is what both linguistic and cultural training gives. By offering an education that trains the student in the combination of own analysis's and own practical work within both linguistic, cultural and medial fields we train communicators with specific knowledge in culture and communication who can work with technical developers to give substance to new media.
The program is built through a combination of compulsory and elective courses, which gives the student a possibility to choose between a more communicative and a more cultural specialization. Regardless of specialization all courses include both analysis and production, which is consistent consistently in the program and all courses comprise 10 credits. A credit corresponds to a credit point in European Credit Transfer System (ECTS).

Qualification Awarded

Bachelor of Science in Digital Culture

Prerequisites

High school diploma including English B and Social sciences A.

Read more about general admission requirements.

Admission Criteria

METHOD 1 General method
GENERAL
This method is simple and possesses a high degree of legitimacy and legal security. It works well when the applicants are expected to have similar educational backgrounds.
SELECTION CRITERIA
Prior education.
SPECIFICATION OF SELECTION CRITERIA
Only the number of completed higher education credits documented by the applicant in conjunc-tion with the application will be considered. Foreign credits will be transferred according to the guidelines established by the Swedish National Agency for Higher Education.
HIGHEST TARIFF
The tariff consists of the total number of completed higher education credits and is calculated in the interval 30 - 285 higher education credits.
WORKING METHOD
The selection can, to a large degree, be carried out mechanically. If all applicants with the lowest equal tariff cannot be offered a place, lots will be drawn.

Number of Seats
30

Admission Procedure

Read about the admission procedure.

Recognition of prior studies and studies abroad

Student who has been admitted to the programme and has earlier completed a course that corresponds to a course within the programme, can apply for recognition of prior studies. If possible, the student will be offered admission to an alternative course. Studies abroad within the programme can normally be partly or fully recognised. In these cases a decision is made via the Learning Agreement, prior the study period.

Read more about studying abroad.

Practical Information

Practical information is found under 'Prospective students'.

Profile - General Content

In the knowledge - and information society of today, we are all communicators, since communication forms and cultural expressions today are connected with the rapid technical development in a way that has not been the case earlier. The constant development has set new requirement on communicative ability, today it is not enough only to be able to communicate well in speech and writing; a contemporary communicator must also be able to handle visual, electronic and non-verbal communication. In other words, a solid understanding of society, culture and language is a good starting point for anyone who wants to have the skills to be able to communicate also on the changeable labor market of the future.

A part of the basic understanding of communicative aspects comes from the language we use. Language should be understood here as some more extensive than for example Swedish or English, with language we mean the system that implies that we that species separates us from other species when it comes to how we communicate. Having a solid understanding of both the verbal and the non-verbal signals we use, how language functions as system for both communication, and information management and concept formation, is crucial for being able to participate and create the digital media of the future i.e. fill them with contents and communicate information. Furthermore, one needs good linguistic skills in the in the sense of being able to communicate orally and in writing, to be able to participate in the production of new media.

In addition to a good linguistic ability and understanding, a good communicator has to have understanding of the cultural norms that govern and influence interaction between people regardless if the interaction is digital or analog. In the same way as language is changeable, cultural norms are affected by how other parts of the society are transformed, and by understanding cultural changes we are prepared to take on the challenges of tomorrow.
The knowledge and skills that are needed to meet both the needs of the labor market of today and what one can assume to be the needs of tomorrow, it is important to have employees with technical skills but equally important are employees who can provide content for new platforms, and with ability to analyze and anticipate new paths for different medial expressions. For these reasons there is a need for an education that offers tool for both production and analysis which is what both linguistic and cultural training gives. By offering an education that trains the student in the combination of own analysis's and own practical work within both linguistic, cultural and medial fields we train communicators with specific knowledge in culture and communication who can work with technical developers to give substance to new media.
The program is built through a combination of compulsory and elective courses, which gives the student a possibility to choose between a more communicative and a more cultural specialization. Regardless of specialization all courses include both analysis and production, which is consistent consistently in the program and all courses comprise 10 credits. A credit corresponds to a credit point in European Credit Transfer System (ECTS).

Learning outcomes

After finishing the program successfully, you get a bachelor's degree in digital culture. You can feel confident in your role as a communicator and cultural analyst. Some of the specific training objectives is to be able to:

• 2demonstrate knowledge and understanding of digital media's role in social and cultural development
• gather, process and disseminate information / knowledge of various communication channels
• show theoretical and practical knowledge of oral, written, visual and electronic communication, as well as demonstrate these skills through analysis and production
• reflect on your professional role as producer of information, methods of communication and knowledge with regard to project management, receiver perspective etc.

Mode of delivery

The program objectives are achieved through the courses included in the degree. Assessment and grading are done at module level and details concerning assessment and grading can be found in the syllabus.

Each course is evaluated during the program, and course evaluations form the basis for continued development. Course pace is full time, and courses in the program are mainly taught on campus, although some online teaching can occur in certain courses.

The program includes both mandatory and elective courses. All courses within the first two terms are mandatory, while the term 3 contains a mixture of compulsory and elective courses. In semester 5, all courses are elective, and term 6 is made up by the Bachelor’s thesis project course which is mandatory.

NOTE! It is the start term of the course that is stated below. See each course to find out the actual length of the course.

Written Work

The programme ends with a written exam project corresponding to 15 hp.

International element

The students in the programme are encouraged to study 1-2 semesters abroad.
Studies abroad can either be arranged in collaboration with one of our partner universities or at any other suitable university.

Read about study abroad

Job Profiles

A graduate from the program could work in arts, media and communications with duties that include strategic communications, project management, business intelligence in new media and communication strategies. Across all industries there is a need for communicators with excellent written, verbal and creative communication skills.

Further Studies

Graduates from the programme can generally apply to study further on the advanced level in the areas of digital culture, humanities, media production, and communication.



 

Programme Advisory Board

The programme has a Programme Advisory Board to ensure that the quality of the education program and graduates’ employability for the targeted job market.
The Programme Advisory Board consists of representatives of students, alumni and teachers as well as external representative(s).
The Programme Advisory Board meets 4-5 times per year.
Contact person for the Programme Advisory Board is: Lissa Holloway-Attaway