Digital Visual Production

180 ECTS credits (start autumn-12)
Digital visual production is an education programme for you who aspire to work within visual communication in digital media; digital images, motion graphics, illustration or videoproduction. You will work in teams to expore and produce visual content.

Overview

Profile - General Content

In the digital media industry the visual image plays a central role. The digital technology offers new possibilities to combine different art forms like photography, film, painting, drawing and free-hand drawing as well as computer generated graphics and animations. When images are so easily accessible the demands on a precise and eloquent expression are now even higher in the video/TV/film-, web-, mobile- and video games productions. Therefore, a future-oriented Technical Director must possess knowledge that spans across multiple digital craftsmanships and disciplines. In addition to technical knowledge the Technical Director must be able to work, on the basis of an idea, with technique, shapes and production in a team of several digital artisans.

Qualification Awarded

Completed studies in this educational programme will lead to a first level degree, also called Bachelor's degree. Main field of study: Media Technology.

Application

Programme period

2012-September-03 until
2015-June-01

Mode of delivery

On campus (face-to-face), Day-time, full-time

Location

Karlshamn

Language of instruction

The teaching language is Swedish.

Level

First cycle

Main field of study

Media Technology

Programme manager

Number of seats

30

Admission

Prerequisites

The criteria for admission to the training program are basic eligibility for higher education and field-specific entry requirements: Mathematics B

Read more about general admission requirements.

Admission Criteria

If the number of qualified applicants exceeds the number of places available at the start of the programme in point, there is a selection process. This is done in the following way:

The selection will be in two stages:
Personal letter
Two tests for measuring non-verbal ability respectively verbal ability and an interview.

Stage 1:
Personal letter
The personal letter should demonstrate the applicants motivation, personal qualities which the applicant believes are suitable for the educational programme and the reason behind the applicants decision to study at BTH. Letter instructions are available as a form on the web.

Each application will be assessed against the applicants motivation to apply for the educational programme, the personal qualities which the applicant refers to and the reason given why the applicant has chosen to study this programme. The assessment criteria are partly formal and partly relies on the applicants motivation, self-concept and interest in the study programme. This is rated on a scale from 0 to 3.

0 - the application does not meet the formal criteria (incomplete, not in time)
1- approved application but the applicants demonstrations of motivation, self-concept and interest for the education does not meet the formal criteria.
2 - the criteria motivation, self-concept and interest for the education are met adequately.
3 - the criteria motivation, self-concept and interest for the education are well met.

The letters are evaluated by a selection board consisting of two teachers who first separately rate the letters. Then they discuss each applicant together to reach a consensus on the points given. The number of applicants called in for tests and interview is equal to 150 percent of the total number of seats available.

Stage 2:
Tests
The tests measure the applicants non verbal ability and the ability to formulate and structure a dramatic story. A collage test, developed in the USA and used amongst others the Department of Psychology at Lund University, will be used to measure the non verbal ability. A selection board of eight third year students from the educational programme assess each collage according to three criteria:
-how creative the collage is - creativity
-how technically skilled the collage is accomplished - technical skills
-the assessors personal experience of the collage - aesthetically preferences

Each criterion is rated on a 1-7 scale and gives an average score based on the average of all the assessor's individual score. Then the average score transfers into a 0-3 scale where 0=1, 1=2-3, 2=4-6 and 3=7. This translation is done in order to make the assessment as balanced as possible and so that the collage test not will outweigh the verbal test described below when tabulating of scores.
The verbal test in dramatical narrative measures the applicants ability to formulate and structure a short and dramatic story in written text according to given instructions. The selection board consists of two dramaturgy teachers who assess each story by three criteria:
The ability to formulate a dramaturgical structure (prelude, elaboration, resolution)
The ability to formulate a linguistic structure (correct use of language)
The ability to formulate an X-factor (originality, personality, artistic heights)

Each criterion will be assessed according to following steps
0 = The criteria does not meet the requirements
1= The criteria barely meet the requirements
2= The criteria meet the requirements
3= The criteria exceeds the requirements

The total score of the two tests generates a total score from 0 to 6.

Interview
In the interview the applicants approach to the three main areas described below are taken into consideration. The interview provides another opportunity for the interviewers to measure if the applicant's interest and ambition level correspond to the potential needed and to ask about things the applicant raised in the personal letter. The interview also gives the applicant an opportunity to get sufficient information about the education.
The interview focuses on three main areas:

Approach to the education and digital communication
- acquired knowledge about the education and the industry
- be able to motivate the application on reasonable grounds
- the choice of education is self-made
- understanding of the different consumer/producer perspectives in the digital media industry.

Approach to other people
- ability to relate to other people
- ability to hold a meaningful dialogue
- ability to understand the world from another person's point of view.
- have close relations to other people (family/friends)


Attitude towards oneself
- ability to project a positive and balanced self-image
- ability to reflect upon personal qualities, positive as well as negative ones
- ability to accept constructive criticism
- ability to discuss about the sense of self in relation to the digital communication

First the interviewers separately makes an individual assessment and then together they discuss each applicant to reach consensus in a final assessment. In the consolidated assessment of stage 2 the interview weighs higher than the tests. The applicants approach to the educational programme and digital communication, approach to other people and self approach is assessed according to following scale:

0 - the applicant is not suitable for the education.
3 - the applicant is less suitable for the education.
6 - the applicant is suitable for the education.
9 - the applicant is well suitable for the education.

Consolidated assessment of stage 2
The overall score of both tests are added to the assessment of the interview and generates a total score from 0 to 15.

Ranking
The final ranking is done by a consolidated assessment of stage 2.

Admission Procedure

Read about the admission procedure.

Recognition of prior studies and studies abroad

Student who has been admitted to the programme and has earlier completed a course that corresponds to a course within the programme, can apply for recognition of prior studies. If possible, the student will be offered admission to an alternative course. Studies abroad within the programme can normally be partly or fully recognised. In these cases a decision is made via the Learning Agreement, prior the study period.

Read more about studying abroad.

Practical Information

Practical information is found under 'Prospective students'.

Application

Programme period

2012-September-03 until
2015-June-01

Mode of delivery

On campus (face-to-face), Day-time, full-time

Location

Karlshamn

Language of instruction

The teaching language is Swedish.

Level

First cycle

Main field of study

Media Technology

Programme manager

Number of seats

30

Learning Outcomes

Profile - General Content

In the digital media industry the visual image plays a central role. The digital technology offers new possibilities to combine different art forms like photography, film, painting, drawing and free-hand drawing as well as computer generated graphics and animations. When images are so easily accessible the demands on a precise and eloquent expression are now even higher in the video/TV/film-, web-, mobile- and video games productions. Therefore, a future-oriented Technical Director must possess knowledge that spans across multiple digital craftsmanships and disciplines. In addition to technical knowledge the Technical Director must be able to work, on the basis of an idea, with technique, shapes and production in a team of several digital artisans.

Learning outcomes

After the completion of this education the student will be able to:
  • give expression and shape (technically and aesthetically) to knowledge content in a way that as strongly as possible will capture and maintain the notional receiver's interest.
  • with knowledge and skills be able to stress the borders of digital media technology and aesthetics via production content.
  • be able to communicate, balance, realize ideas and create productive interaction within a working team.
  • Be able to reflect upon their own professional role as a digital media technician in terms of idea- and team-work, as well as the reviver's perspective.
  • Master the technical, aesthetic and communicative aspects in the context of interactive digital image production.

Application

Programme period

2012-September-03 until
2015-June-01

Mode of delivery

On campus (face-to-face), Day-time, full-time

Location

Karlshamn

Language of instruction

The teaching language is Swedish.

Level

First cycle

Main field of study

Media Technology

Programme manager

Number of seats

30

Structure

Mode of delivery

The first term starts with a profile course in order to set program identity. Then the autumn courses proceeds with the other study programmes within the subject area of Media Technology, in order to create synergy effects for all students as well as letting them develop common knowledge areas.

Second term starts with courses in specific professional skills. Basics in visual form and basics in digital visual technology.

The second academic year begins with a mutual case course with the other study programmes in the subject area of Media Technology. Followed by advanced studies in specific professional skills in one of these three options: Digital graphic design, Digital motion graphics and post production and digital picture and videoproduction. Second term ends with a major and summarizing production course, which combines general and specific professional skills.

NOTE! It is the start term of the course that is stated below. See each course to find out the actual length of the course.
 

Courses autumn semester 2012

Compulsory courses

Basics in Digital Visual Production, 7.5 ECTS credits, first cycle.
 
The course is an introductory course to the program digital visual production. The course aims to provide an introduction to digital media technology, methodology, pedagogy and attitudes by education program, values and character.

Read all information about the course 'Basics in Digital Visual Production' (the link opens in a new window)
 
Digital graphical design, 7.5 ECTS credits, first cycle.
 
The course offers an introduction to software intended for picture editing and graphic design.
The cours aims to grant basic knowledge and skills in idea work for digital graphic design and visual communcation. The purpose is to apply these skills to digital media production.

Read all information about the course 'Digital graphical design' (the link opens in a new window)
 
Interaction design and graphical design for digital platforms, 7.5 ECTS credits, first cycle.
 
The course is an introductory course in interaction design and visual communication for digital platforms. The aim for the course is for the students to learn basic generic skills within the area of interaction design and visual communication to be able to apply these skills in digital media productions.

Read all information about the course 'Interaction design and graphical design for digital platforms' (the link opens in a new window)
 
Web production, 7.5 ECTS credits, first cycle.
 
This course aims to provide students with basic skills in technique and form to create and publish Web-based productions.

Read all information about the course 'Web production' (the link opens in a new window)
 

Courses spring semester 2013

Compulsory courses

Visual design and rhetorics, 7.5 ECTS credits, first cycle.
 
The course is an introduction course to visual design and rethorics. The student will be given basic skills within visual rethorics and a basic orientation in the history and cultural dimensions of visual design. The purpose is to gain the abillity to apply these skills to digital media production.

Read all information about the course 'Visual design and rhetorics' (the link opens in a new window)
 
Video – audio, lighting and editing, 7.5 ECTS credits, first cycle.
 
The course is an introduction to digital video production, skills, form and technique. The student is offered basic skills and knowledge within digital visual design for video. The student will learn to apply these to digital media productions.

Read all information about the course 'Video – audio, lighting and editing' (the link opens in a new window)
 
Motion Graphics, 7.5 ECTS credits, first cycle.
 
The purpose of the course is for the students to aquire basic/general knowledge and skill within digital motion graphics. The course show diffetent techniques and posibilities within this field. The course aims to take part in strengthening the students development within digital design as a field of profession.

Read all information about the course 'Motion Graphics' (the link opens in a new window)
 
Digital Media Production 1, 7.5 ECTS credits, first cycle.
 
The aim of the course is to give student an opportunity to develop basic skills in how to initiate, plan and implement a digital media production in teams.

Read all information about the course 'Digital Media Production 1' (the link opens in a new window)
 

Courses autumn semester 2013

Compulsory courses

Case in Digital Media, 7.5 ECTS credits, first cycle.
 
The purpose of this course is for students to have basic skills in:
  • Idea and concept work in teams of various skills
  • Present and communicate (pitching) concepts for external partners


Read all information about the course 'Case in Digital Media' (the link opens in a new window)
 
Advanced digital visual design and technology 1, 22.5 ECTS credits, first cycle.
 
The aim of this course is to provide the student with advanced knowledge and skills in the field of digital visual technology and design. The course provides a basis for in-depth studies of design production and knowledge about evaluation and assessment. Finally, the course aims to prepare the student for further advanced studies in the field and for bigger digital media productions.

Read all information about the course 'Advanced digital visual design and technology 1' (the link opens in a new window)
 

Courses spring semester 2014

Compulsory courses

Digital Media Production 2, 15 ECTS credits, first cycle.
 
The aim of the course is to give students an opportunity to deepen their ability to initiate, plan and implement a digital media production.

Read all information about the course 'Digital Media Production 2' (the link opens in a new window)
 

Courses autumn semester 2014

Elective courses

Advanced applied Media Technology 1, 30 ECTS credits, first cycle.
 
The course will provide in-depth skills in specific professional skills. Areas are chosen individually by each student, in consultation with tutor.

Read all information about the course 'Advanced applied Media Technology 1' (the link opens in a new window)
 
Advanced applied Media Technology 2, 22.5 ECTS credits, first cycle.
 
The course will provide in-depth skills in specific professional skills. Areas are chosen individually by each student, in consultation with tutor.

Read all information about the course 'Advanced applied Media Technology 2' (the link opens in a new window)
 
Advanced applied Media Technology 3, 15 ECTS credits, first cycle.
 
The course will provide in-depth skills in specific professional skills. Areas are chosen individually by each student, in consultation with tutor.

Read all information about the course 'Advanced applied Media Technology 3' (the link opens in a new window)
 
Advanced applied Media Technology 4, 7.5 ECTS credits, first cycle.
 
The course will provide in-depth skills in specific professional skills. Areas are chosen individually by each student, in consultation with tutor.

Read all information about the course 'Advanced applied Media Technology 4' (the link opens in a new window)
 

Courses spring semester 2015

Written Work

The programme concludes with a Bachelor thesis project equivalent to 30 ESTC credit points from whereof 4,5 ESTC credit points are a final reflective report of the production.

International element

Students are encouraged to study one term abroad. The autumn term in the third year is a good time to do this. Studies abroad can either be arranged in collaboration with one of our partner universities or at any other suitable university.

Read about study abroad

Job Profiles

After graduation the student will among other things be able to work for web agencies, information services, newspaper companies, video game companies, advertising agencies with the following types of tasks: video editing, web design, graphic design, layout, post production for video, animation, project management, art direction, illustration, photo editing, photography.

Further Studies

Graduates from the programme can generally apply to study further on the advanced level in the areas of: Media Technology

The following programmes att BTH on the advanced level are open for graduates from this programme: Master of Science (One Year)Programme in Informatics,
Master of Science Programme in Informatics and Master in Innovation, Entrepreneurship and Business Development.

Programme Advisory Board

The Programme Boards consists of respectively main area representant, Director of studies, Programme Manager/s (Alternate Chairman and convener/academic year),study administrator (secretary) and student representants. The Programme Board meetings are held at least three times per term. One external representant and alumni will also be called to one meeting per term.

Contact person for the Programme Board is: Peter Giger

Application

Programme period

2012-September-03 until
2015-June-01

Mode of delivery

On campus (face-to-face), Day-time, full-time

Location

Karlshamn

Language of instruction

The teaching language is Swedish.

Level

First cycle

Main field of study

Media Technology

Programme manager

Number of seats

30

Examination

Qualification Awarded

Completed studies in this educational programme will lead to a first level degree, also called Bachelor's degree. Main field of study: Media Technology.

Assessment and grading

Assessment and grading vary between the courses in the programme. Information can be found for each course

Programme Evaluations

The programme will start to be formally evaluated by the students annually from 2010.
The students evaluations of the programme is used to improve the modules and the design of the programme.

Alumni

The programme recently started and has not yet any alumni.

Application

Programme period

2012-September-03 until
2015-June-01

Mode of delivery

On campus (face-to-face), Day-time, full-time

Location

Karlshamn

Language of instruction

The teaching language is Swedish.

Level

First cycle

Main field of study

Media Technology

Programme manager

Number of seats

30

 

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